Business Support Series: Effective Marketing Strategy for Service Businesses
Business Support Series
The Business Support Webinar Series will explore timely topics with industry experts to provide key insights and answers on the best ways to succeed as a business. Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.
The Business Support Webinar Series will explore timely topics with industry experts to provide key insights and answers on the best ways to succeed as a business. Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.
How service businesses can move up-market and charge their true value through effective marketing strategy.
One of the biggest challenges owners of service businesses face is setting themselves apart from the competition and charging profitable, value-based fees instead of just selling their time. Because when you’re competing solely on price, and pricing based on hours, it’s almost impossible to build sustainable profit in your business.
A clear, consistent, and differentiated marketing strategy—focused on reinforcing a unique position in the market—can change that. It allows you to position your work apart from the commoditized competition and charge what you’re truly worth. Because you’re offering something truly unique and valuable.
This webinar will show you how to create a marketing strategy that sets you apart and sets you up for success.
Key takeaways from this webinar:
- How to create a market position that is unique to you and your abilities and interests
- How to create a marketing strategy that reinforces your market position in everything you do
- How to set your service business apart from the competition and charge your true value
Register today and submit your question!
ABOUT THE PRESENTERS:
Joel Kelly & Leah Sanford
Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want.
He brings expertise, insight and a deep curiosity about business to our workshops, uncovering motivations and aspirations that fuel successful strategies. His background in marketing, copy writing, and leadership helps our clients create marketing strategies that work and teams that succeed.
Leah brings the joy into everything she does, ultimately helping business owners feel motivated to tackle their marketing, and fulfilled and happy with their businesses.
Leah has extensive experience executing complex plans and events. She helps clients confidently take plans off the page and build motivation and strong routines for sustained traction.
Business Support Series: Effective Ma...
Date and Time
Thursday Jun 24, 2021
10:00 AM - 11:00 AM ADT
Thursday June 24, 2021
10:00 am - 11:00 am
Location
*THE LINK TO JOIN THE WEBINAR IS IN YOUR CONFIRMATION EMAIL*
Fees/Admission
FREE FOR MEMBERS AND FUTURE MEMBERS
Contact Information
Sandra Thomson, Event Coordinator
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