TRAINING: Content Marketing

The Halifax Chamber of Commerce is working hard to provide our members with resources, information and value. We are pleased to offer a round of FREE online training programs to help grow your business in collaboration with the Department of Labour, Skills, and Immigration. This program is offered to businesses, managers, and employees at zero cost as a benefit of your membership. 

TRAINING OVERVIEW:

Content Marketing training is a 10 week program that will start on, Tuesday, September 26th, 2023 and take place once per week every TUESDAY from 1:00 pm - 5:00 pm.

These training sessions are in high demand with our members. Please consider your schedule beforehand and only register if you are 100% committed to fully participating in this training. This is a 40 hour course and you will be required to participate in 80% of the sessions in order to receive the certificate.

• Preference will be given to members. Future members interested in joining, please contact Cindy Mann, Membership Sales Manager: cindy@halifaxchamber.com

• There are only 12 spaces available for this session, if the session is full, please add yourself to the waitlist, you will be contacted only if a spot opens up.

• We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.

TRAINING TIMELINE: 

• To sign up for the training, you must completed the required registration fields, which are required by the Department of Labour Skills & Immigration.

• Once you return your forms, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.

• Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.

PARTICIPANT REQUIREMENTS:

• The program must be taken on a computer, laptop, or tablet, no phones.

• Participants must have an Internet connection, hardwired preferred vs wi-fi, high speed no dial up.

• Headset or earbuds and must have a webcam. If no webcam, in-laptop video participation is a requirement.

• Participants must display video; required to ensure the connection to the instructor and other participants.

• A quiet place to focus is required, free of distractions.

*The above are critically important not only for the success of individual participants but also the success of the entire group.

CONTENT MARKETING TRAINING 

Competition for business online is heating up to a level never seen before.  To ensure success, businesses need to be ever more vigilant about their messaging to customers and clients. Content Marketing for Business is a 12-week course that will walk you through what you need to know about creating and delivering content that will resonate with the people you wish to reach. Topics covered will include: 

• Defining your audience 

• Developing the effective strategic content 

• Creating better stories, images, audio/video 

• Building your Media Library 

• Choosing the best marketing channels 

• Understanding content delivery software 

• Multi-purposing your content across channels 

• Building engagement momentum 

• Creating loyalty relationship

Take your online marketing to a new level by learning tips and tools that will make your content soar.  

ABOUT THE TRAINER:

Rob Gorham, Managing Consultant, Niche Workplace Education

Rob has spent four decades in the business of communicating with people, spanning both traditional and digital media. He is currently a Workplace Educator for the Nova Scotia Department of Labor, Skills & Immigration and owner of Niche Workplace Education, a private consulting and training company, focused on brand strategy, digital marketing, and ecommerce.

Rob is an ecommerce consultant for the Halifax Chamber of Commerce’s TAP export program and ecommerce consultant for the Centre for Women in Business. An avid researcher, Rob keeps his clients and students current on the latest digital trends to help them stay ahead of the curve.