About Us

In 2018, David Spriet established Segmented Marketing, and since then, he has helped businesses representing a range of categories substantially grow revenues through marketing excellence. Strategy, branding, customer acquisitions, client communications, marketing technologies and more, these companies are reaping the benefits of a Segmented approach.

David is a senior marketing & communications professional with over 25 years of experience, including national and global corporate marketing roles and digital marketing agency leadership. Now, he works with a limited number of SMBs as their Fractional Chief Marketing Officer and marketing advisor.

David works closely with business owners and management to establish strategic plans and marketing programs. He takes an active management approach to plan, implement and measure revenue-driving marketing initiatives. David has also established a collective of independent freelance marketing specialists to support the delivery of marketing programs, including website design/development, brand design, search marketing, and content development.