BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260212T193000Z DTEND:20260212T210000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:PINTS & POINTERS - Jalapeños\, Crop Tops & Condoms: The Best Marketing Costs Nothing DESCRIPTION:PINTS & POINTERS is an event series where guests have the opportunity to enjoy a beer\, connect with other entrepreneurs and hear from business leaders on tangible ways they can improve their businesses. These relaxed conversations will not be your traditional classroom-style learning\, it's more of an interactive event. Conversations will be led by local business leaders who will share their experiences and expertise. \n \n\nJalape os\, Crop Tops & Condoms: The Best Marketing Costs Nothing\n\nBig brands burn millions on marketing. Startups? We have jalape os\, crop tops\, and condoms. In this talk\, I'll share how Good Robot Brewing went from weeks away from bankruptcy to a thriving brand without spending a dime on traditional marketing.\n\n\n\nPresented By\n\n\n\n \n\nMeet Our Speaker\n\nJoshua Counsil\n\nCo-founder | Director\, Marketing & Communications Good Robot Brewing\n\n\n\nRaised by murder mystery dinner theatre owners\, Joshua Counsil is a recovering engineer\, business founder\, and keynote speaker who learned the entrepreneurial journey the hard way: by doing it in public. In 2014\, Joshua and two university buddies quit their engineering careers and founded Good Robot Brewing in Halifax\, Nova Scotia. What started as an 800- square-foot garage brewery grew into a multi-venue tourism-hospitality and CPG business\, known for standout customer experience\, distinctive brand storytelling\, and rapid growth on a shoestring budget.\n\n\n\nIn 2023\, he and his partners launched The Beverage Factory\, a beverage co-manufacturing/co-packing facility that now produces beverages for dozens of companies\, from startups to $4B multinationals. Joshua ' s talks are built for operators\, marketers\, and leaders who want practical takeaways. He blends real stories (PR nightmares\, near-bankruptcy moments\, big pivots) with simple frameworks audiences can use immediately. His most-requested themes include $0 marketing that drives real-world results\, turning customer feedback into cheap market research\, building world-class customer service on small budgets\, and protecting creativity as teams scale. Good Robot has won 30+ awards for innovation\, business\, customer service\, marketing\, tourism-hospitality\, and more\, and has been featured in Forbes\, CBC\, CTV\, WestJet Magazine\, Global News\, and BuzzFeed. X-ALT-DESC;FMTTYPE=text/html:

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PINTS \;&\; POINTERS \;is an event series where guests have the opportunity to enjoy a beer\, connect with other entrepreneurs \;and hear from business leaders on tangible ways they can improve their businesses. \;These relaxed conversations will not be your traditional classroom-style learning\, it'\;s more of an interactive event. Conversations will be led by local business leaders who will share their experiences and expertise. \;
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Jalapeñ\;os\, Crop Tops &\; Condoms: The Best Marketing Costs Nothing

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Big brands burn millions on marketing. Startups? We have jalapeñ\;os\, crop tops\, and condoms. In this talk\, I'\;ll share how Good Robot Brewing went from weeks away from bankruptcy to a thriving brand without spending a dime on traditional marketing.

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\nPresented By

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Meet Our Speaker

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Joshua Counsil
\nCo-founder | Director\, Marketing &\; Communications \;Good Robot Brewing

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\nRaised by murder mystery dinner theatre owners\, Joshua Counsil is a recovering engineer\, business founder\, and keynote speaker who learned the entrepreneurial journey the hard way: by doing it in public. In 2014\, Joshua and two university buddies quit their engineering careers and founded Good Robot Brewing in Halifax\, Nova Scotia. What started as an 800- square-foot garage brewery grew into a multi-venue tourism-hospitality and CPG business\, known for standout customer experience\, distinctive brand storytelling\, and rapid growth on a shoestring budget.
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\nIn 2023\, he and his partners launched The Beverage Factory\, a beverage co-manufacturing/co-packing facility that now produces beverages for dozens of companies\, from startups to $4B multinationals. Joshua &rsquo\; s talks are built for operators\, marketers\, and leaders who want practical takeaways. He blends real stories (PR nightmares\, near-bankruptcy moments\, big pivots) with simple frameworks audiences can use immediately. His most-requested themes include $0 marketing that drives real-world results\, turning customer feedback into cheap market research\, building world-class customer service on small budgets\, and protecting creativity as teams scale. Good Robot has won 30+ awards for innovation\, business\, customer service\, marketing\, tourism-hospitality\, and more\, and has been featured in Forbes\, CBC\, CTV\, WestJet Magazine\, Global News\, and BuzzFeed.
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\n LOCATION:Good Robot Robie Street Location\, In the Mousetrap *Please note the space we will be in is only accessible by stairs\, please reach out if you have further concerns\, we are happy to discuss. UID:e.2481.4379 SEQUENCE:3 DTSTAMP:20260525T063736Z URL:https://business.halifaxchamber.com/events/details/pints-pointers-jalapeños-crop-tops-condoms-the-best-marketing-costs-nothing-4379 END:VEVENT END:VCALENDAR