BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20200528T170000Z DTEND:20200528T180000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Navigating COVID-19: Content Strategy in the New Economy DESCRIPTION:This webinar has received financial assistance from the Atlantic Canada Opportunities Agency\n\n\n\n\n\nCONTENT STRATEGY IN THE NEW ECONOMY \n\nThe approach to sharing your organization's story has changed significantly. In the midst of a pandemic\, you need to be thinking about how and where your organization should be showing up and content opportunities and considerations. Join NATIONAL's Kristie Forbes and Jill Hartlen for strategic guidance on this topic\, including an outline of how to effectively engage with your audiences and what you should be thinking about as we embark on this 'new normal' for our businesses.\n\n\n\n \n\n\n\n\n\n\n\n\n \n\nABOUT THE PRESENTERS:\n \n\nKristie Forbes\, Senior Consultant\n\nKristie excels at uncovering powerful insights\, telling great stories and helping brands connect with their consumers in meaningful ways. \n\n\n\n\n\nA marketing professional with both agency and corporate marketing experience across various industries\, including multi-national quick service restaurants\, telecommunications\, consumer-packaged goods and public sector organizations\, Kristie has been proud to support brands such as McDonald's Canada\, Nestle Canada\, GlaxoSmithKline\, Eastlink\, Nova Scotia Liquor Corporation\, and the IWK Foundation.\n\n\n\nShe is a recipient of Marketing Magazine's prestigious Top 30 Under 30 Award for her marketing leadership.\n\n\n\n \n\nJill Hartlen\, Senior Strategist \n\nJill has been advising clients on smart\, creative strategies in Canada and abroad for over ten years. With a unique blend of experience across healthcare\, consumer\, business and government sectors\, she has a passion for translating complex subjects into impactful stories that resonate with audiences.\n\n\n\n\n\nRecently\, Jill spent five years based in the U.K.\, focused on global healthcare and lifestyle consumer health clients leading media launch strategies\, corporate communications\, public affairs and integrated campaigns. Through leading award-winning campaign mandates for top pharmaceutical companies\, she has a proven ability to thrive in complex\, regulated industries facing reputational\, audience perception and compliance challenges. \n\n\n\nJill brings experience on international product launches and global awareness campaigns. She loves helping clients find clarity and confidence as they navigate market access milestones\, issues management challenges\, and organizational change. X-ALT-DESC;FMTTYPE=text/html: \;
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This webinar has received financial assistance from the Atlantic Canada Opportunities Agency

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\nCONTENT STRATEGY IN THE NEW ECONOMY \;

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The approach to sharing your organization&rsquo\;s story has changed significantly. In the midst of a pandemic\, you need to be thinking about how and where your organization should be showing up and content opportunities and considerations. Join NATIONAL&rsquo\;s Kristie Forbes and Jill Hartlen for strategic guidance on this topic\, including an outline of how to effectively engage with your audiences and what you should be thinking about as we embark on this &lsquo\;new normal&rsquo\; for our businesses.

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ABOUT THE PRESENTERS:

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Kristie Forbes\, Senior Consultant

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Kristie excels at uncovering powerful insights\, telling great stories and helping brands connect with their consumers in meaningful ways. \;
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\nA marketing professional with both agency and corporate marketing experience across various industries\, including multi-national quick service restaurants\, telecommunications\, consumer-packaged goods and public sector organizations\, Kristie has \;been proud to support brands such as McDonald&rsquo\;s Canada\, Nestle Canada\, GlaxoSmithKline\, Eastlink\, Nova Scotia Liquor Corporation\, and the IWK Foundation.
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\nShe is a recipient of Marketing Magazine&rsquo\;s prestigious Top 30 Under 30 Award for her marketing leadership.
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Jill Hartlen\, Senior Strategist \;

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Jill has been advising clients on smart\, creative strategies in Canada and abroad for over ten years. With a unique blend of experience across healthcare\, consumer\, business and government sectors\, she has a passion for translating complex subjects into impactful stories that resonate with audiences.
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\nRecently\, Jill spent five years based in the U.K.\, focused on global healthcare and lifestyle consumer health clients leading media launch strategies\, corporate communications\, public affairs and integrated campaigns. Through leading award-winning campaign mandates for top pharmaceutical companies\, she has a proven ability to thrive in complex\, regulated industries facing reputational\, audience perception and compliance challenges. \;
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\nJill brings experience on international product launches and global awareness campaigns. She loves helping clients find clarity and confidence as they navigate market access milestones\, issues management challenges\, and organizational change. \;

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\n LOCATION:*THE LINK TO JOIN THE WEBINAR IS IN YOUR CONFIRMATION EMAIL* UID:e.2481.2586 SEQUENCE:3 DTSTAMP:20260516T044558Z URL:https://business.halifaxchamber.com/events/details/navigating-covid-19-content-strategy-in-the-new-economy-2586 END:VEVENT END:VCALENDAR