BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200601T160000Z
DTEND:20200601T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:FREE ONLINE TRAINING: Marketing
DESCRIPTION:THIS SESSION IS FULL! PLEASE ADD YOURSELF TO THE WAITLIST AND YOU WILL BE CONTACTED IF A SPOT OPENS UP.\n\n\n\nDuring these unprecedented times\, The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to announce that we will be offering a round of FREE online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \n \n\n \nTRAINING OVERVIEW:\nThe Marketing training is a 7 week program that will start on Monday June 1\, 2020 and take place twice per week every MONDAY from 1:00 pm - 4:00 pm and every WEDNESDAY from 1:00- pm - 4:00 pm.\n\n\n\nThese training sessions are in high demand with our members. Please consider your schedule beforehand and only register if you are 100% committed to fully participating in this training. This is a 40 hour course and you will be required to participate in 80% of the sessions in order to receive the certificate.\n\n \n\n \n This training is for members only. Future members interested in joining\, please contact Barbi Holland\, Sales Consultant: barbi@halifaxchamber.com \n \n \n There are only 12 spaces available for this session if the session is full\, please add yourself to the waitlist\, you will be contacted only if a spot opens up.\n \n \n We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.\n\n \n \n\n\n\n\n\nTRAINING TIMELINE:\n\n\n \n Once the training session is full\, you will be contacted with the required forms (Participant Agreement and Service Registration Intake Form) which must be completed in full and returned by the specified date or you will lose your spot.\n \n \n On the Participant Agreement you will be required to include deposit information. You will only be charged for the $100 deposit if you miss more than 80% of the sessions.\n \n \n Once you return your forms\, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.\n \n \n Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.\n\n \n \n\n\n\n\n\nPARTICIPANT REQUIREMENTS:\n\n\n \n The program must be taken on a computer\, laptop\, or tablet\, no phones. \n \n \n Participants must have an Internet connection\, hardwired preferred vs wi-fi\, high speed no dial up.\n \n \n Headset or earbuds and must have a webcam. If no webcam\, in-laptop video participation is a requirement.\n \n \n Participants must display video\; required to ensure the connection to the instructor and other participants.\n \n \n A quiet place to focus is required\, free of distractions.\n \n\n\n*The above are critically important not only for the success of individual participants but also the success of the entire group.\n\n \n\n\nMARKETING TRAINING \n\nLearning Outcomes:\n\n\n Develop a strategic marketing plan\n Marketing research\n Customer relationship management\n Pricing strategies\n Sales Techniques\n Relationship marketing\n Promotional strategies\n Digital marketing strategies\n\nCourse Details and Concepts:\n\n\n Define and identify core components of marketing strategy\n Identify the USP\n Create a positioning statement\, customer profile and value proposition\n Develop marketing objectives\n Marketing research\n Create questionnaire and focus group interview\n Pricing Strategies\n Define costing terminology\n Calculate costs and margins\n Identify factors required to cost products and services\n Identify components of a promotional campaign\n Map and define elements of a promotional campaign\n Determine your marketing budget\n Define the sales cycle\n Identify the principles of persuasion\n Identify probing sales questions\n Identify objections and solutions\n Define relationship marketing and compare and contrast relationship marketing strategies\n Identify components of a digital marketing strategy\n Compare and contrast social media platforms\n\n\n \n\n\nABOUT THE TRAINER:\n\n\n\nBonnie O'Toole\n\nBonnie is a business professional with a 25-year performance track record in marketing\, business planning\, strategy\, financial management\, business development\, education\, and leadership.\n\n \n\nFor the last nine years\, she has owned and operated Market Pursuits Business Development Inc. and became the top Halifax contract educator for the Department of Labour and Advanced Education Workplace Education Initiative and has helped companies grow and become more profitable. \n\n \n\nHer strengths in both the analytical and human components of growing a successful business will benefit your organization.
X-ALT-DESC;FMTTYPE=text/html:THIS SESSION \;IS FULL! PLEASE ADD YOURSELF TO THE WAITLIST AND YOU WILL BE CONTACTED IF A SPOT OPENS UP.
\n\n
\nDuring these unprecedented times\, The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to announce that we will be offering a round of FREE online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \;
\n \;\n\n
\;\nTRAINING OVERVIEW:
\nThe Marketing training is a 7 \;week program that will start on Monday \;June 1\, 2020 \;and take place twice per week every MONDAY from 1:00 pm - 4:00 pm and every WEDNESDAY from 1:00- pm - 4:00 pm.
\n
\nThese training sessions are in high demand with our members. \;Please consider your schedule beforehand and only register if you are 100% committed to fully participating in this training. This is a 40 hour course and you will be required to participate in 80% of the sessions in order to receive the certificate.
\n \;\n\n - \n
This training is for members only. Future members interested in joining\, please contact Barbi Holland\, Sales Consultant: barbi@halifaxchamber.com
\n \n - \n
There are only 12 spaces available for this session &ndash\; if the session is full\, please add yourself to the waitlist\, you will be contacted only if a spot opens up.
\n \n - \n
We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.
\n \;
\n \n
\n\n
\n
\nTRAINING TIMELINE:
\n\n\n - \n
Once the training session is full\, you will be contacted with the required forms (Participant Agreement and Service Registration Intake Form) which must be completed in full and returned by the specified date or you will lose your spot.
\n \n - \n
On the Participant Agreement you will be required to include deposit information. You will only be charged for the $100 deposit if you miss more than 80% of the sessions.
\n \n - \n
Once you return your forms\, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.
\n \n - \n
Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.
\n \;
\n \n
\n\n
\n
\nPARTICIPANT REQUIREMENTS:
\n\n\n - \n
The program must be taken on a computer\, laptop\, or tablet\, no phones.
\n \n - \n
Participants must have an Internet connection\, hardwired preferred vs wi-fi\, high speed no dial up.
\n \n - \n
Headset or earbuds and must have a webcam. If no webcam\, in-laptop video participation is a requirement.
\n \n - \n
Participants must display video\; required to ensure the connection to the instructor and other participants.
\n \n - \n
A quiet place to focus is required\, free of distractions.
\n \n
\n\n*The above are critically important not only for the success of individual participants but also the success of the entire group.
\n \;
\n\n
\nMARKETING TRAINING \;
\n\nLearning Outcomes:
\n\n\n - Develop a strategic marketing plan
\n - Marketing research
\n - Customer relationship management
\n - Pricing strategies
\n - Sales Techniques
\n - Relationship marketing
\n - Promotional strategies
\n - Digital marketing strategies
\n
\nCourse Details and Concepts:\n\n\n - Define and identify core components of marketing strategy
\n - Identify the USP
\n - Create a positioning statement\, customer profile and value proposition
\n - Develop marketing objectives
\n - Marketing research
\n - Create questionnaire and focus group interview
\n - Pricing Strategies
\n - Define costing terminology
\n - Calculate costs and margins
\n - Identify factors required to cost products and services
\n - Identify components of a promotional campaign
\n - Map and define elements of a promotional campaign
\n - Determine your marketing budget
\n - Define the sales cycle
\n - Identify the principles of persuasion
\n - Identify probing sales questions
\n - Identify objections and solutions
\n - Define relationship marketing and compare and contrast relationship marketing strategies
\n - Identify components of a digital marketing strategy
\n - Compare and contrast social media platforms
\n
\n\n\;
\n\n
\nABOUT THE TRAINER:
\n\n
\n\nBonnie O'\;Toole
\n\nBonnie is a business professional with a 25-year performance track record in marketing\, business planning\, strategy\, financial management\, business \;development\, education\, and leadership.
\n\n \;
\n\nFor the last nine years\, she has owned and operated Market Pursuits Business Development Inc. and became the top Halifax contract educator for the Department of Labour and Advanced Education Workplace Education Initiative and has helped companies grow and become more profitable. \; \;
\n\n \;
\n\nHer strengths in both the analytical and human components of growing a successful business will benefit your organization.
\n
\n
LOCATION:ONLINE
UID:e.2481.2569
SEQUENCE:3
DTSTAMP:20260428T124908Z
URL:https://business.halifaxchamber.com/events/details/free-online-training-marketing-2569
END:VEVENT
END:VCALENDAR