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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220127T170000Z
DTEND:20220127T203000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:FREE ONLINE TRAINING: Content Marketing
DESCRIPTION:The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to offer a round of FREE online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \n\n\nTRAINING OVERVIEW:\n\n\nContent Marketing training is a 12 week program that will start on Thursday\, January 27th and take place once per week every THURSDAY from 1:00 pm - 4:30 pm. These training sessions are in high demand with our members. Please only register if you are 100% committed to fully participating in this training. You will be required to participate in 80% of the sessions in order to receive the certificate.\n\n \n\n \n This training is for members only. Future members interested in joining\, please contact Cindy Mann\, Membership Sales Manager: cindy@halifaxchamber.com \n \n \n There are only 12 spaces available for this session if the session is full\, please add yourself to the waitlist\, you will be contacted only if a spot opens up.\n \n \n We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.\n\n \n \n\n\n\n\n\nTRAINING TIMELINE:\n\n\n \n Once the training session is full\, you will be contacted with the required forms (Participant Agreement and Service Registration Intake Form) which must be completed in full and returned by the specified date or you will lose your spot.\n \n \n On the Participant Agreement you will be required to include deposit information. You will only be charged for the $100 deposit if you miss more than 80% of the sessions.\n \n \n Once you return your forms\, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.\n \n \n Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.\n\n \n \n\n\n\n\n\nPARTICIPANT REQUIREMENTS:\n\n\n \n The program must be taken on a computer\, laptop\, or tablet\, no phones. \n \n \n Participants must have an Internet connection\, hardwired preferred vs wi-fi\, high speed no dial up.\n \n \n Headset or earbuds and must have a webcam. If no webcam\, in-laptop video participation is a requirement.\n \n \n Participants must display video\; required to ensure the connection to the instructor and other participants.\n \n \n A quiet place to focus is required\, free of distractions.\n \n\n\n*The above are critically important not only for the success of individual participants but also the success of the entire group.\n\n \nCONTENT MARKETING \n\nNow\, almost two years into a global pandemic\, competition for business online is heating up to a level never seen before. To ensure success\, businesses need to be ever more vigilant about their messaging to customers and clients. Content Marketing for Business is a 12-week course that will walk you through what you need to know about creating and delivering content that will resonate with the people you wish to reach. Topics covered will include: \n\n\n Defining your audience \n Developing the effective strategic content \n Creating better stories\, images\, audio/video \n Building your Media Library \n Choosing the best marketing channels \n Understanding content delivery software \n Multi-purposing your content across channels \n Building engagement momentum \n Creating loyalty relationship\n\n\nTake your online marketing to a new level by learning tips and tools that will make your content soar. \n\n\n\nABOUT THE TRAINER:\n Rob Gorham\, Managing Consultant\, Niche Workplace Education \n\nRob has spent four decades in the business of communicating with people\, spanning both traditional and digital media. He is currently a Workplace Educator for the Nova Scotia Department of Labor\, Skills & Immigration and owner of Niche Workplace Education\, a private consulting and training company\, focused on brand strategy\, digital marketing\, and ecommerce.\n\nRob is an ecommerce consultant for the Halifax Chamber of Commerce's TAP export program and ecommerce consultant for the Centre for Women in Business. An avid researcher\, Rob keeps his clients and students current on the latest digital trends to help them stay ahead of the curve.
X-ALT-DESC;FMTTYPE=text/html:The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to offer a round of \;FREE \;online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \;
\n\n
\nTRAINING OVERVIEW:
\n
\nContent Marketing \;training is a 12 \;week program that will start on Thursday\, January 27th \;and take place once per week every THURSDAY from 1:00 pm - 4:30 pm. These training sessions are in high demand with our members. \;Please only register if you are 100% committed to fully participating in this training. You will be required to participate in 80% of the sessions in order to receive the certificate.
\n \;\n\n - \n
This training is for members only. Future members interested in joining\, please contact Cindy Mann\, Membership Sales Manager: cindy@halifaxchamber.com
\n \n - \n
There are only 12 spaces available for this session &ndash\; if the session is full\, please add yourself to the waitlist\, you will be contacted only if a spot opens up.
\n \n - \n
We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.
\n \;
\n \n
\n\n
\n
\nTRAINING TIMELINE:
\n\n\n - \n
Once the training session is full\, you will be contacted with the required forms (Participant Agreement and Service Registration Intake Form) which must be completed in full and returned by the specified date or you will lose your spot.
\n \n - \n
On the Participant Agreement you will be required to include deposit information. You will only be charged for the $100 deposit if you miss more than 80% of the sessions.
\n \n - \n
Once you return your forms\, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.
\n \n - \n
Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.
\n \;
\n \n
\n\n
\n
\nPARTICIPANT REQUIREMENTS:
\n\n\n - \n
The program must be taken on a computer\, laptop\, or tablet\, no phones.
\n \n - \n
Participants must have an Internet connection\, hardwired preferred vs wi-fi\, high speed no dial up.
\n \n - \n
Headset or earbuds and must have a webcam. If no webcam\, in-laptop video participation is a requirement.
\n \n - \n
Participants must display video\; required to ensure the connection to the instructor and other participants.
\n \n - \n
A quiet place to focus is required\, free of distractions.
\n \n
\n\n*The above are critically important not only for the success of individual participants but also the success of the entire group.
\n \;
\nCONTENT MARKETING \;\n\nNow\, almost two years into a global pandemic\, competition for business online is heating up to a level never seen before. \; To ensure success\, businesses need to be ever more vigilant about their messaging to customers and clients. \; Content Marketing for Business is a 12-week course that will walk you through what you need to know about creating and delivering content that will resonate with the people you wish to reach. Topics covered will include: \;
\n\n\n - Defining your audience \;
\n - Developing the effective strategic content \;
\n - Creating better stories\, images\, audio/video \;
\n - Building your Media Library \;
\n - Choosing the best marketing channels \;
\n - Understanding content delivery software \;
\n - Multi-purposing your content across channels \;
\n - Building engagement momentum \;
\n - Creating loyalty relationship
\n
\n\nTake your online marketing to a new level by learning tips and tools that will make your content soar. \;
\n\n
\nABOUT THE TRAINER:
\n 
Rob Gorham\, Managing Consultant\, Niche Workplace Education \;\n\nRob has spent four decades in the business of communicating with people\, spanning both traditional and digital media. He is currently a Workplace Educator for the Nova Scotia Department of Labor\, Skills &\; Immigration \;and owner of Niche Workplace Education\, a private consulting and training company\, focused on brand strategy\, digital marketing\, and ecommerce.
\n\nRob is an ecommerce consultant for the Halifax Chamber of Commerce&rsquo\;s TAP export program and ecommerce consultant for the Centre for Women in Business. An avid researcher\, Rob keeps his clients and students current on the latest digital trends to help them stay ahead of the curve.
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LOCATION:ONLINE VIA ZOOM
UID:e.2481.3660
SEQUENCE:3
DTSTAMP:20260504T004819Z
URL:https://business.halifaxchamber.com/events/details/free-online-training-content-marketing-3660
END:VEVENT
END:VCALENDAR