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\n\nRegistration Closed
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\nBusiness Skills - Building a Strategy for Growth
\n\nDate: \;Every Friday starting January 17\, \;2025 \;and ending March 21\, 2025 \;
\n\nTime: \; \;10:00am to 2:00pm \;
\n\nLocation: \;Delivered via Zoom \;
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This program has been developed for small to medium-sized businesses and provides you with an overview and understanding of how to grow a strong and profitable business. This is achieved by priming your business\, strategically positioning your company\, and then developing a strategy that focuses on optimizing profit through pricing\, creating a marketing strategy\, and assessing priorities for business growth. \;
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\n\nCourse topics include: \;
\n\n&bull\; Define the organization&rsquo\;s strategic position \; \;
\n\n&bull\; Complete a SWOT analysis \; \;
\n\n&bull\; Identify at least five guiding principles \; \;
\n\n&bull\; Define the positioning statement \; \;
\n\n&bull\; Identify the key components of a safety culture for the business \; \;
\n\n&bull\; List the key elements of a strategic plan \; \;
\n\n&bull\; Determine key business goals for the period defined by the strategic plan \; \;
\n\n&bull\; Define the features and benefits of the product/service offerings \; \;
\n\n&bull\; Identify the main components of a promotional strategy \; \;
\n\n&bull\; Explain fundamental pricing terminology \; \;
\n\n&bull\; Formulate a product/service pricing structure that optimizes profit \; \;
\n\n&bull\; Assess short\, medium and long-term priorities for business growth \; \;
\n\n&bull\; Develop a two-year action plan for business growth \;
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\n\nStandard Topics:
\n&bull\; Strategic positioning
\n&bull\; Guiding principles
\n&bull\; Strategic planning fundamentals
\n&bull\; Determining business goals
\n&bull\; Defining products/services
\n&bull\; Promoting products/services
\n&bull\; Pricing for profit
\n&bull\; Developing an action plan Interchangeable
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\nAdditional Topics:
\n&bull\; Project planning cycle
\n&bull\; Team building
\n&bull\; Successful bidding and tendering
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\n\n\n&bull\; Strategic positioning
\n&bull\; Guiding principles
\n&bull\; Strategic planning fundamentals
\n&bull\; Determining business goals
\n&bull\; Defining products/services
\n&bull\; Promoting products/services
\n&bull\; Pricing for profit
\n&bull\; Developing an action plan Interchangeable
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\nAdditional Topics:
\n&bull\; Project planning cycle
\n&bull\; Team building
\n&bull\; Successful bidding and tendering
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\n\n\nAbout the Trainer: \; \;
\nTia Upshaw is a dynamic award-winning serial entrepreneur\, facilitator\, and passionate advocate for business excellence. As a facilitator for NSCC&rsquo\;s &ldquo\;Entrepreneurship in the Making&rdquo\; program\, Business skills &\; Digital skills with Workplace education\, she specializes in equipping aspiring entrepreneurs with essential business skills and development strategies. With her extensive experience in launching and scaling multiple successful ventures\, Tia has a proven track record of fostering innovation and resilience among marginalized communities. She is the founder and CEO of Blk Women in Excellence\, a transformative organization dedicated to empowering Black women entrepreneurs and creating lasting economic impact. Tia&rsquo\;s work extends beyond her businesses. Her expertise\, combined with her unique approach to business development\, has made Tia a sought-after leader and mentor. Her mission is to inspire and uplift others\, guiding them through the complexities of entrepreneurship with a focus on resilience\, strategic growth\, and sustainable success. Through her workshops\, speaking engagements\, and mentorship\, Tia continues to make a lasting impact on both the regional and national business community. \;
\n\n\nTia Upshaw is a dynamic award-winning serial entrepreneur\, facilitator\, and passionate advocate for business excellence. As a facilitator for NSCC&rsquo\;s &ldquo\;Entrepreneurship in the Making&rdquo\; program\, Business skills &\; Digital skills with Workplace education\, she specializes in equipping aspiring entrepreneurs with essential business skills and development strategies. With her extensive experience in launching and scaling multiple successful ventures\, Tia has a proven track record of fostering innovation and resilience among marginalized communities. She is the founder and CEO of Blk Women in Excellence\, a transformative organization dedicated to empowering Black women entrepreneurs and creating lasting economic impact. Tia&rsquo\;s work extends beyond her businesses. Her expertise\, combined with her unique approach to business development\, has made Tia a sought-after leader and mentor. Her mission is to inspire and uplift others\, guiding them through the complexities of entrepreneurship with a focus on resilience\, strategic growth\, and sustainable success. Through her workshops\, speaking engagements\, and mentorship\, Tia continues to make a lasting impact on both the regional and national business community. \;
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