BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20220127T133000Z DTEND:20220127T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:FREE ONLINE TRAINING: Marketing for Business DESCRIPTION:MARKETING FOR BUSINESS TRAINING\n\n\n\nDuring these unprecedented times\, The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to announce that we will be offering a round of FREE online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \n \n\n \nTRAINING OVERVIEW:\nThe Marketing training is a 12 week program that will start on Thursday\, January 27th 2022 and take place once per week every THURSDAY from 9:30 am - 1:00 pm.\n\n\n\nThese training sessions are in high demand with our members. Please consider your schedule beforehand and only register if you are 100% committed to fully participating in this training. This is a 40 hour course and you will be required to participate in 80% of the sessions in order to receive the certificate.\n\n \n\n \n This training is for members only. Future members interested in joining\, please contact Cindy Mann\, Membership Sales Manager: cindy@halifaxchamber.com \n \n \n There are only 12 spaces available for this session if the session is full\, please add yourself to the waitlist\, you will be contacted only if a spot opens up.\n \n \n We are limiting this training to 1 employee representative per membership in order to allow more members the opportunity to participate.\n\n \n \n\n\n\n\n\nTRAINING TIMELINE:\n\n\n \n Once the training session is full\, you will be contacted with the required forms (Participant Agreement and Service Registration Intake Form) which must be completed in full and returned by the specified date or you will lose your spot.\n \n \n On the Participant Agreement you will be required to include deposit information. You will only be charged for the $100 deposit if you miss more than 80% of the sessions.\n \n \n Once you return your forms\, your contact information will be provided to your trainer and they will contact you to complete an Individual Needs Assessment to ensure this training is the right fit for you and your business.\n \n \n Your trainer will then become your point of contact for the training and they will provide you with the information on how to join the sessions each week.\n\n \n \n\n\n\n\n\nPARTICIPANT REQUIREMENTS:\n\n\n \n The program must be taken on a computer\, laptop\, or tablet\, no phones. \n \n \n Participants must have an Internet connection\, hardwired preferred vs wi-fi\, high speed no dial up.\n \n \n Headset or earbuds and must have a webcam. If no webcam\, in-laptop video participation is a requirement.\n \n \n Participants must display video\; required to ensure the connection to the instructor and other participants.\n \n \n A quiet place to focus is required\, free of distractions.\n \n\n\n*The above are critically important not only for the success of individual participants but also the success of the entire group.\n\n \n\n\nMARKETING FOR BUSINESS TRAINING \n\nThe COVID-19 crisis has forced us to change the way we do business and interact with our customers. We need to adapt and transform our operational model\, and this change starts with our marketing and commercial activities. The customer behavior has changed\, and will continue to change even further in the near future.\n\n\n\nYou will learn how to redefine and identify the core components of your digital marketing strategy by:\n\n\n Identifying your unique selling proposition\n Developing or attacking a new target market\n Developing you marketing objectives\n Identifying the components of a digital promotional campaign\n Defining the digital sales cycle\n Determining the strategies to complete an online sale with cross-selling and up-selling techniques\n Learning the key differences among the various social media platforms\n Determining your marketing budget\n\n\n The following topics will be covered during the course: marketing strategy\, market research\, customer relationship management\, product pricing and pricing strategies. Sales techniques\, promotional strategies\, digital marketing strategies\, creative campaigns and marketing budgets will be discussed as well.\n\n \n\n \n\n\nABOUT THE TRAINER:\n\n\n\nMarc Zirka\, Founder & CEO\, Strategy Up\n\nWith 22 years of experience building corporate and commercial strategies and running his own business from Dartmouth\, NS\, Marc will be highlighting all the positive aspects of adapting your marketing and commercial activities to the digital and online era. Marc brings an international and local experience to help your businesses grow and become more efficient. He has been assisting businesses thrive for excellence and to improve their operational efficiency. Marc is a seasoned trainer\, facilitator\, and public speaker. X-ALT-DESC;FMTTYPE=text/html:

MARKETING FOR BUSINESS TRAINING

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\nDuring these unprecedented times\, The Halifax Chamber of Commerce is working hard to provide our members with resources\, information and value. We are pleased to announce that we will be offering a round of FREE online training programs to help grow your business. This program is offered to businesses\, managers\, and employees at zero cost as a benefit of your membership. \;

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TRAINING OVERVIEW:

\nThe Marketing training is a \;12 week program that will start on Thursday\, January 27th 2022 \;and take place once per week every THURSDAY from 9:30 am - 1:00 pm.
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\nThese training sessions are in high demand with our members. \;Please consider your schedule beforehand and only register if you are 100% committed to fully participating in this training. This is a 40 hour course and you will be required to participate in 80% of the sessions in order to receive the certificate.
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\nTRAINING TIMELINE:

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\nPARTICIPANT REQUIREMENTS:

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*The above are critically important not only for the success of individual participants but also the success of the entire group.
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MARKETING FOR BUSINESS \;TRAINING \;

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The COVID-19 crisis has forced us to change the way we do business and interact with our customers. We need to adapt and transform our operational model\, and this change starts with our marketing and commercial activities. The customer behavior has changed\, and will continue to change even further in the near future.
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\nYou will learn how to redefine and identify the core components of your digital marketing strategy by:

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 \;The following topics will be covered during the course: marketing strategy\, market research\, customer relationship management\, product pricing and pricing strategies. Sales techniques\, promotional strategies\, digital marketing strategies\, creative campaigns and marketing budgets will be discussed as well.
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ABOUT THE TRAINER:

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Marc \;Zirka\, Founder &\; CEO\, Strategy Up
\nWith 22 years of experience building corporate and commercial strategies and running his own business from Dartmouth\, NS\, Marc will be highlighting all the positive aspects of adapting your marketing and commercial activities to the digital and online era. Marc brings an international and local experience to help your businesses grow and become more efficient. He has been assisting businesses thrive for excellence and to improve their operational efficiency. Marc is a seasoned trainer\, facilitator\, and public speaker. \;
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\n LOCATION:ONLINE UID:e.2481.3661 SEQUENCE:3 DTSTAMP:20260516T005346Z URL:http://business.halifaxchamber.com/events/details/free-online-training-marketing-for-business-3661 END:VEVENT END:VCALENDAR