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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20201208T140000Z
DTEND:20201208T150000Z
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SUMMARY:Business Support Series: Selling in a Digital World - Digital Marketing & E-Commerce Success
DESCRIPTION:Business Support Series \n\nThe Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce\, this series will feature a wide range of topics on how to survive and thrive.   \n\n \n\nThe current pandemic has taken the rising interest in digital marketing and e-commerce to a whole new level. For those new to selling online\, getting established can be a daunting task. For those already selling online\, competition is heating up.\n\n\n\nThis webinar focuses on what it takes to successfully sell in a digital world\, including: \n\n\n	\n	Lessons we can learn from the past\n	\n	\n	Trends for 2021\n	\n	\n	Aligning your brand to the digital world\n	\n	\n	Investing in technologies\n	\n	\n	Create a winning customer experience\n	\n	\n	And\, more \n	\n\n\nKnowledge is the fuel to power you forward\, whether you're just starting out or stuck in neutral. This webinar is designed to give you confidence.\n\n  \n\n\n\nRob Gorham\, Managing Director\, Niche Workplace Education\n\nRob is an adult workplace educator and operates his own company Niche Workplace Education. Rob has spent more than 35 years working in digital and mass media.\n\n\n\nAfter a 25-year journalism career in both print and broadcast\, working as a journalist\, editor and bureau chief for The Halifax Herald\, and as a freelance broadcaster with CBC Radio\, Rob helped co-found Eclipse Media Inc. in 2007.\n\n\n\nAs a partner with Eclipse Media\, a digital marketing agency\, Rob worked for more than a decade helping hundreds of clients with their digital marketing and ecommerce needs.\n\nIn 2018\, Rob became a senior consultant to Eclipse Media on ecommerce and digital marketing and took on a more active role in teaching.\n\n\n\nRob's other experience includes studying media and brand advertising through the University of Waterloo and teaching media relations. Rob is an avid researcher of emerging technologies and digital media trends. He is a strong believer in professional development and has taken various courses in communications\, coaching\, project management and social media.
X-ALT-DESC;FMTTYPE=text/html:<h3 style="background-color: rgb(238\, 238\, 238)\; border: 1px solid rgb(204\, 204\, 204)\; padding: 5px 10px\;"><span style="font-size: 14px\;"><span style="font-size:16px\;"><strong>Business Support Series&nbsp\;</strong></span><br />\n<em><span style="font-size:16px\;"><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{" default="" paragraph="" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">The Business Support Webinar Series</span><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" data-ccp-charstyle-defn="{" default="" paragraph="" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">will explore</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-CA" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-CA"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-parastyle="paragraph" data-ccp-parastyle-defn="{" new="" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;" times="">timely topics&nbsp\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">with&nbsp\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">industry experts</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">to provide key insights&#8239\;and answers</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">on the best ways to succeed as a business.&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">Hosted by the Halifax Chamber of Commerce\,</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">this series will feature a wide range of topics</span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="apple-converted-space" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span></span><span class="TextRun SCXW75841454 BCX4" data-contrast="auto" lang="EN-US" style="font-style: normal\; margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; line-height: 19.424999999999997px\; font-variant-ligatures: none !important\; -webkit-nbsp-mode: normal !important\;" xml:lang="EN-US"><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="normaltextrun" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;"><span style="font-size:16px\;">on how to survive and thrive.</span>&#8239\;</span><span class="NormalTextRun SCXW75841454 BCX4" data-ccp-charstyle="eop" data-ccp-charstyle-defn="{" default="" paragraph="" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; background-color: inherit\; -webkit-nbsp-mode: normal !important\;">&#8239\;</span></span><span class="EOP SCXW75841454 BCX4" data-ccp-props="{" style="margin: 0px\; padding: 0px\; -webkit-user-select: text\; -webkit-user-drag: none\; caret-color: rgba(0\, 0\, 0\, 0.847)\; color: rgba(0\, 0\, 0\, 0.847)\; line-height: 19.424999999999997px\; font-family: Calibri\, Calibri_EmbeddedFont\, Calibri_MSFontService\, sans-serif\; -webkit-nbsp-mode: normal !important\;">&nbsp\;</span></em></span></h3>\n\n<h3>&nbsp\;</h3>\n\n<h3><span style="font-size:16px\;"><span style="font-family:arial\;">The current pandemic has taken the rising interest in digital marketing and e-commerce to a whole new level. For those new to selling online\, getting established can be a daunting task. For those already selling online\, competition is heating up.<br />\n<br />\nThis webinar focuses on what it takes to successfully sell in a digital world\, including:&nbsp\;</span></span></h3>\n\n<ul>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">Lessons we can learn from the past</span></span></h3>\n	</li>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">Trends for 2021</span></span></h3>\n	</li>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">Aligning your brand to the digital world</span></span></h3>\n	</li>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">Investing in technologies</span></span></h3>\n	</li>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">Create a winning customer experience</span></span></h3>\n	</li>\n	<li>\n	<h3><span style="font-size:16px\;"><span style="font-family:arial\;">And\, more&hellip\;</span></span></h3>\n	</li>\n</ul>\n\n<h3><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:16px\;">Knowledge is the fuel to power you forward\, whether you&rsquo\;re just starting out or stuck in neutral. This webinar&nbsp\;is designed to give you confidence.</span><br />\n&nbsp\;&nbsp\;</span></span></h3>\n\n<div class="Paragraph SCXW189465 BCX4" paraeid="{a6f02e98-d2ed-49aa-9c6f-52bd206ed65c}{159}" paraid="834588367">\n<div paraeid="{a6f02e98-d2ed-49aa-9c6f-52bd206ed65c}{159}" paraid="834588367">\n<h4 style="background-color: rgb(238\, 238\, 238)\; border: 1px solid rgb(204\, 204\, 204)\; padding: 5px 10px\;"><strong><img alt="" height="100" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2481/Image/Headshots_TBD/Rob.jpg" style="width: 100px\; height: 100px\; margin: 10px\; float: left\;" width="100" /><span style="font-size: 16px\; caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\;">Rob Gorham\, Managing Director\, Niche Workplace Education</span></strong></h4>\n\n<div style="background:#eee\;border:1px solid #ccc\;padding:5px 10px\;"><em>Rob is an adult workplace educator and operates his own company Niche Workplace Education. Rob has spent more than 35 years working in digital and mass media.<br />\n<br />\nAfter a 25-year journalism career in both print and broadcast\, working as a journalist\, editor and bureau chief for The Halifax Herald\, and as a freelance broadcaster with CBC Radio\, Rob helped co-found Eclipse Media Inc. in 2007.<br />\n<br />\nAs a partner with Eclipse Media\, a digital marketing agency\, Rob worked for more than a decade helping hundreds of clients with their digital marketing and ecommerce needs.<br />\nIn 2018\, Rob became a senior consultant to Eclipse Media on ecommerce and digital marketing and took on a more active role in teaching.<br />\n<br />\nRob&rsquo\;s other experience includes studying media and brand advertising through the University of Waterloo and teaching media relations. Rob is an avid researcher of emerging technologies and digital media trends. He is a strong believer in professional development and has taken various courses in communications\, coaching\, project management and social media.</em></div>\n</div>\n</div>\n\n<div font-size:="" segoe="" ui="">\n<div paraeid="{a6f02e98-d2ed-49aa-9c6f-52bd206ed65c}{159}" paraid="834588367">\n<div paraeid="{a6f02e98-d2ed-49aa-9c6f-52bd206ed65c}{159}" paraid="834588367">\n<div>&nbsp\;</div>\n</div>\n</div>\n</div>\n
LOCATION:*THE LINK TO JOIN THE WEBINAR IS IN YOUR CONFIRMATION EMAIL*
UID:e.2481.2693
SEQUENCE:3
DTSTAMP:20260517T063717Z
URL:http://business.halifaxchamber.com/events/details/business-support-series-selling-in-a-digital-world-digital-marketing-e-commerce-success-2693
END:VEVENT

END:VCALENDAR
